Privacy Policy

Effective date: April 13, 2026 — Last updated: April 13, 2026

At Pixel Perfect, we take your privacy seriously. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have over it. It applies to all visitors and customers of https://pixelperfect.website.

Article 1 — Data Controller

Pixel Perfect is the data controller for all personal data collected through this website and in connection with the purchase and use of our WordPress themes.

Article 2 — Data We Collect

We only collect data that is necessary to provide our products and services.

2.1 Data you provide directly

• Purchase data: first name, last name, email address, billing address, and order details.
• Payment data: payments are processed securely by our payment provider (e.g. Stripe). We do not store full credit card details, only transaction references and payment status.
• Support communications: any information you provide when contacting us via email or support forms.

2.2 Data collected automatically

• Usage data: pages visited, time spent on the site, referring URL, browser type, device information, and approximate location (country/region).
• Cookies and similar technologies: used for essential functionality, analytics, and preferences (see Article 7).
• License validation data: when using our products, license checks may send your website URL and license key to our servers. No sensitive WordPress data is accessed.

Article 3 — Why We Process Your Data

Purpose	Data used	Legal basis
Processing orders	Name, email, billing details, payment reference	Contract (Art. 6.1.b GDPR)
Delivering digital products	Email, order details	Contract (Art. 6.1.b GDPR)
License management	Website URL, license key	Contract (Art. 6.1.b GDPR)
Customer support	Email, support messages	Contract (Art. 6.1.b GDPR)
Invoicing & accounting	Name, billing address, transaction data	Legal obligation (Art. 6.1.c GDPR)
Fraud prevention	IP address, license data	Legitimate interest (Art. 6.1.f GDPR)
Analytics	Usage data, cookies	Consent (Art. 6.1.a GDPR)

We do not use your data for automated decision-making or profiling with legal effects.

Article 4 — Data Retention

Data	Retention period
Customer and order data	3 years after last activity
Invoices	10 years (legal requirement)
License logs	12 months
Support messages	3 years
Analytics data	13 months max

After these periods, data is deleted or anonymized.

Article 5 — Data Sharing

We do not sell or rent your data. We only share it with trusted third-party providers:

• Payment processing: Stripe or equivalent
• Email delivery: transactional email provider (e.g. SendGrid, Postmark)
• Hosting: secure web hosting provider
• Analytics: privacy-friendly analytics tools (if enabled)

All providers are bound by data processing agreements and GDPR compliance.

Article 6 — International Transfers

Some data may be processed outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions from the European Commission.

Article 7 — Cookies

We use cookies to ensure proper website functionality and improve user experience.

• Strictly necessary: site operation, security, checkout
• Functional: preferences (language, settings)
• Analytics: usage statistics (with consent)

You can manage cookie preferences via your browser or cookie banner settings.

Article 8 — Your Rights

Under GDPR, you have the following rights:

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to data portability
• Right to object
• Right to withdraw consent
• Right to lodge a complaint with CNIL

To exercise your rights, contact us at contact@pixelperfect.website.

Article 9 — Data Security

We implement appropriate security measures including HTTPS encryption, restricted access, secure payment providers, and regular system monitoring.

Article 10 — Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from minors.

Article 11 — Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Article 12 — Changes to This Policy

We may update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last updated” date.